Pure London was held at London Olympia and is a fashion trading event for women’s ware, accessories and footwear. It also provides trend analysis and news of the fashion industry.

While there I sat through a talk on fashion winter/fall trends of 2012/13.  We learnt about macro trends that are predicted for that time of season. The three trends that were introduced were Hyperculture, Radical Neutrality and Eco Hedonism.


. All about colour blocking

. Formal Tailoring

. Contrast and mix of garments

. Digital Print and pattern

. Playing with scale

. Jacquard and Woven fabrics

. Cultural print

. Bold patterning



. Very neutral colours, calm, pale

. Not a traditional colour palette

. Over sized coats

. inherent about fabric detail

. Wide legged trousers

. Oval shapes

. Androgyny- masculine shoe shaper, silver footer shoes

. Sweater dresses

. Dense heavy weaves

. Knitwear



. Heavy tweed and drape

. Light fabric with denser

. Ovoid shapes

. Faux fur trims

. Rusting bonded tweeds

. Organic feel

. Organic/ Autumnal colours

. Angular shoes


Pure showcased items from Charming, Gipsy, New Rock, Second Female, Aftershock, Zigi Soho and Irregular Choice.

Week 21- Pure!


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